This source describes how the Canadian Testicular Cancer Association uses humor in its fund raising campaigns by designating the month of January as "Manuary." This source discusses the how humor is used on the male side of cancer awareness. This is useful because it expands my topic to both genders.
Wold, Kimberly, et al. "What Do Cancer Survivors Believe Causes Cancer? (United States)." Cancer Causes & Control 16.2 (2005): 115-23. JSTOR. Web. 2 Apr. 2011.
This source describes a survey that was taken of cancer patients in Colorado that found that their ideas for the causes of cancer contrast with those of experts in oncology. The source calls for expanse in educational opportunities that would aid people in preventing cancer. This source is useful because it addresses and supports the issue of prevention as the main cure.
Gardner, Kirsten. "Disruption and Cancer Narratives: From Awareness to Advocacy."
This article discusses the inefficiencies of modern day cancer awareness strategies in comparison with cancer narratives in the 1970s that illustrated the cancer experience. This article is useful in that it calls the readers to reconsider the impacts of those narratives and how they may affect awareness today.
"Night of Illuminationand Celebration of Life Promotes Early Breast Cancer Detection." New York Amsterdam News. 102.9 (2011) 32-32. MasterFILE Premier. Web. 2 Apr. 2011.
This source describes another event that promotes early detection, a topic that is argued against by Kirsten Gardener in her article, "Disruption and Cancer Narratives: From Awareness to Advocacy." This source may be useful in exemplifying Gardner's arguments.
King, Samantha. Pink Ribbon, Inc. : Breast Cancer and the Politics of Philanthropy. Minneapolois: U of Minnesota P, 2006.
This source is useful because it challenges the marketing initiatives incorporated in cancer awareness events. This source explores the actual effects of marketing sponsorships that actually deviate from the true purpose of fighting cancer. This source is useful in that King and Gardner have similar arguments.
It sounds like these sources can really help support your argument in your paper. Good luck!
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